SEO Essential #4 Image Alt Tags

Pics… You see em, Spider’s Don’t

Now that we have gotten through the initial SEO steps that involve Meta Data, now we can begin working on optimizing the actual page content.

First, W3C says that each and every web page should contain AT LEAST one image.

The search engine spiders are blind, they cannot see images, they cannot see logos, they cannot see banners. They read only the characters or words they “crawl” across as they spider the page.

That is why it is absoluteyly important to have an SEO Atl Image Tag imbedded in each and every one of your images. The SEO Alt Image Tag should be short, to the point and guess what; KEYWORD LADEN.

SEO Image Alt Tags give you a wonderfull opportunity to begin building keyword density without cluttering up the page or seeming overly redundant.

So remember, each and every logo, image, photo, tile, pic, avatar, etc. should contain keyword rich image alt text as part of a search engine optimization process.

Remember that Google is now open source so your image could very well be the search result that delivers your site traffic. Make sure the image alt text is not just keyword rich but says something compelling to get them to click.