SEO Essential #4 Image Alt Tags

Pics… You see em, Spider’s Don’t

Now that we have gotten through the initial SEO steps that involve Meta Data, now we can begin working on optimizing the actual page content.

First, W3C says that each and every web page should contain AT LEAST one image.

The search engine spiders are blind, they cannot see images, they cannot see logos, they cannot see banners. They read only the characters or words they “crawl” across as they spider the page.

That is why it is absoluteyly important to have an SEO Atl Image Tag imbedded in each and every one of your images. The SEO Alt Image Tag should be short, to the point and guess what; KEYWORD LADEN.

SEO Image Alt Tags give you a wonderfull opportunity to begin building keyword density without cluttering up the page or seeming overly redundant.

So remember, each and every logo, image, photo, tile, pic, avatar, etc. should contain keyword rich image alt text as part of a search engine optimization process.

Remember that Google is now open source so your image could very well be the search result that delivers your site traffic. Make sure the image alt text is not just keyword rich but says something compelling to get them to click.

SEO Page Titles The First of SEO Essentials

SEO Meta Page Titles

The first and foremost important SEO Essential is a well written, keyword laden, unique page title for each and every page of your website. SEO Page Titles should be no more that 80 charachters. SEO Page Titles should be keyword rich with the more important keyword situated to the front of the tag. Most business owners and marketing managers don’t even know that the Page Title is the ‘Headline” of the Search Engine result and essentially becomes the ‘Headline” of your ad that will be responsible for driving quality traffic to your site. So when your writing your SEO Page Titles, carefull thought should be put into writing an advertising headline that meets the aforementioned SEO Page Title Guidelines.

Examples;

A good, well written SEO Page Title

AnchorStl St. Louis SEO | Search Engine Optimization results guaranteed!

A bad, poorly written SEO Page Title

AnchorStl Home

Remember, SEO Page Title’s should be unique for each page and MUST contain “relevant” keywords that will also be found in the corrisponding page content.

Search Engine Spiders look closely at the relevancy of an SEO Page Title!