SEO Essential #3 Once Crucial Now Just a Necessary Step

SEO Essential #3 SEO Meta Keyword Tags

Once crucial, now just a cumbersome step

The third most important SEO Essential is Meta Keyword Tags. I am not going to say much about this since most people are overly aware of Meta Keyword Tags. A few years ago, they were the most important thing you could do to a web site for Search Engine Optimization. The Search engines grew smarter as the webmasters abhorrently abused this concept. First the search engines started measuring the relevancy of the Meta Tags to the actual page content. Then they began ignoring Meta Tags once and for all.

We still recommend having Meta Keyword tags because you don’t want the search engine to think that you just don’t care, however, it is no longer the third most important step. A couple notes for those of you who are here to learn how to do it right;

1. use no more than 20 meta keywords per page

2. use keywords and variations of words actually found in the page content, including misspellings.

3. your meta keyword tag should be no more than 200 characters in length

4. do not repeat keywords in your tag

Well, enough about that.

SEO Page Titles The First of SEO Essentials

SEO Meta Page Titles

The first and foremost important SEO Essential is a well written, keyword laden, unique page title for each and every page of your website. SEO Page Titles should be no more that 80 charachters. SEO Page Titles should be keyword rich with the more important keyword situated to the front of the tag. Most business owners and marketing managers don’t even know that the Page Title is the ‘Headline” of the Search Engine result and essentially becomes the ‘Headline” of your ad that will be responsible for driving quality traffic to your site. So when your writing your SEO Page Titles, carefull thought should be put into writing an advertising headline that meets the aforementioned SEO Page Title Guidelines.

Examples;

A good, well written SEO Page Title

AnchorStl St. Louis SEO | Search Engine Optimization results guaranteed!

A bad, poorly written SEO Page Title

AnchorStl Home

Remember, SEO Page Title’s should be unique for each page and MUST contain “relevant” keywords that will also be found in the corrisponding page content.

Search Engine Spiders look closely at the relevancy of an SEO Page Title!